Generation Like Summary

Amy Jung
Coach Zane
Digital Citizen B5
7 May 2014

 Almost every teenagers are interacting directly with culture, music, movies and even more around the world. In a video titled "Generation Like", Douglas Rushkoff, an american media theorist, writer, columnist, lecturer, graphic novelist, and documentarian talks about the social media and how the affect it gives to teens. Many parents were worried about their children becoming a part of the social media. However, it is not only the media that controls the teenagers, but also the companies and people need to be aware of what the companies do. There was another documentary about a similar topic in 2001, but compared to the students back then, the students now were far more sophisticated. A group of students were talking about the 'likes' they get on Facebook. They said that the more like you have the better you feel. The teenagers think that in has this 'empowerment' towards them. From the things people 'like' on Facebook, a lot of companies get benefits. They get to communicate with consumers more and they take them as money as the value goes up from the number of clicks they get. They also sponsor people that are famous on the internet to make money.
The three thing that I found interesting in this video was the attitude towards 'likes'. I was not a type of person who thought a lot about how many 'likes' I get on Facebook, until a few years ago when others began to be really sensitive about it. Second, that companies track your every move on the internet and supports you with the information you need, for example on Facebook when you like a brand, it gives you advertisements about it. Lastly, how the teenagers' reaction towards online figures were different from the past, for example like web celebrities.