What's In a Name Action Research

 Nike

1.     What is your attitude toward this organization (example McDonalds)?  Very Positive, Positive, Neutral, Negative, Very Negative? Positive
2.      What is your attitude towards ISD? Very Positive, Positive, Neutral, Negative, Very Negative? Very Positive
3.     What factors influenced your attitudes toward this organization? The chairman of Nike said that he would donate 1 trillion dollars to a university. Also Nike had many 'running events' to make 50cents for 100meters for the poor.
4.     What factors influenced your attitudes toward ISD? The facilities are really good, teachers and students are friendly.
5.      Where did your information about this organizations come from? An online news website
6.      Where did your information about ISD come from? From attending and homepage.
7.      What media stories or advertising campaigns concerning this organizations do you recall?  What impact did these have on your attitudes? There was an add about a man going through a waterfall and it looked interesting.
8.      What media stories or advertising campaigns concerning ISD do you recall?  What impact did these have on your attitudes. Students in ISD are active like how the symbol is the Jaguar. Also there are activities that all the students and teachers are participating.
9.      How can you judge the accuracy of the information put out by this organization? It was on the news and pictures of the events and interview.
10.      How can you judge the accuracy of the information put out by ISD? There is the class calendar in the homepage with all the activities.
11.     How do your attitudes affect behavior towards this organization, eg buying products, contributing to a charity, joining a campaigning?
12.     Do you think your views reflect attitudes among ISD parents, students, teachers, administrators?  Why/why not? Yes
13.     Would this organization be concerned about their image? Why? I don't think that they would be concerned because it's about supporting each other and there isn't a big trouble.
14.     Would ISD be concerned about their image? Why? Yes because they are not sure yet about how Nike would be viewed to others.
15.     How could they improve a negative image/lose a positive image? They should help or donate to improve and if they are disrespectful they would lose their good image.
16.     How could ISD  improve a negative image/lose a positive image? To improve, ISD should give appreciation to people they work with and as well as above, if they are disrespectful they would lose a positive image.
17.     How concerned are you about the full story beneath the glossy advertising image?
18.     How can you find out about any damaging effects that industry and business may have on people's lives or the ISD brand image?
19.     Who are the stakeholders in this decision?